CPG Consumer Purchase Rebate - Custom PIN Based Card

The Challenge

PSG was approached by an international marketing firm for assistance in developing a stored value card based consumer rebate for one of their major clients. Objectives of the rebate program were to:

• Expedite rebate access
• Reinforce the product's brand when the rebate was received
• Drive consumers to make repeat purchases of rebated products
• Recoup rebate funds not spent by consumers within a designated time frame
  

The Solution

All goals were met by use of a custom, single-load stock PIN-based gift card supplemented by a customized card carrier. The stock plastic card bearing the product logo kept the original purchase top-of-mind, and the overprinted card denomination made card use easy for the consumer.


The Result

Program volume exceeded the original projection by almost eight times - supporting the theory that consumer response to card-based rebate offers is not just positive, it is enthusiastic! The client has now scheduled stored value card based consumer rebate programs for a second product as well as for the holiday buying season. Need ideas on using stored value cards or our online platforms as incentive or promotion vehicles? Contact a PSG incentive program consultant by clicking here. Alternatively, you can call us on 866-833-5502.