CPG "Instant Close" Sales Promotion - Stock Visa® Reward Debit Card

The Challenge

When a major soft drink manufacturer approached us for a motivation program to help their Restaurant Sales team close new business fast, we had the solution. PSG offered a single-load, stock Visa gift card overprinted with the company logo, as an efficient and memorable means of motivating the prospective buyer.


The Solution

As sales people worked with a new prospect, the offer of a high-dollar promotional gift card was presented as a signup incentive. For buyers who signed with the company that day, incentive funds were available for ATM cash withdrawal or purchase use the very next business day, creating a strong call to action behind the signup offer.


The Result

Since the reward program was a previously unexplored pilot campaign, the client was hesitant to invest in a large number of customized cards prior to launch - an issue easily solved with a stock plastic card, overprinted with the sponsor company logo and "Thank you" messaging. The on-hand plastic facilitated a swift program ramp-up, meeting the client's desired launch timeline and the use of a customized card carrier for presentation and custom messaging gave the signup incentive an upscale feel.

Need ideas on using an online point based reward program for your employees, dealers or distributors? Contact a PSG incentive program consultant by clicking here. Alternatively, you can call us on 866-833-5502.